Some cool neoliberal consulting data on the newer market group.
Thesis: Pre-digital generations, limited tech, mostly offline social connection
Antithesis: Millennials/Gen Z, maximum connectivity, oversharing, “the device is the experience” (AirPods, constant notifications, posting everything)
Synthesis: Gen Alpha, digital natives who consciously choose analog moments, selective sharing, “the device serves me, not vice versa”
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